Cervical Cancer

Media Guardian Award For NHS Direct, England
An HPV 'virtual surgery' and web chat service on Habbo Hotel¹, commissioned by the Department of Health and run by NHS Direct to help prepare young girls for the new cervical cancer vaccine, has won a 2009 Media Guardian Innovation Award. The HPV service was aimed at young girls aged 12 to 13 to help answer their questions about the vaccine² throughout September and October 2008. A number of agencies and government departments were involved in the project.